Friday 26 July 2013

Introducing: Glo Minerals Makeup

Mineral makeup has never really been on my radar, its something I saw pop up on the shopping channel on a lazy Sunday afternoon but it just never really pushed my buttons. The thought of combining both skincare and makeup together was something that I had previously dismissed, strictly keeping the two separate. But a few weeks ago I made a pact to forget my negative pre-empt judgement on mineral makeup. So when I was given the heads up about a UK launch of brand from across the pond I decided to embrace it. After all theres only so many times you can eyeball the mineral shadows in House of Fraser without wondering whats the deal... 

Glo minerals is a brand from across the pond. Launching in 2002 its already become a hit in the states and has just recently touched down on British soil. An award winning brand priding themselves on not only promoting flawles, high quality makeup, but makeup that benefits the skin too. Packed full of skincare goodness, the brands makeup comes complete with sun protection - Hello heatwave...

I briefly touched on their powder SPF in this post, and given the recent heat wave it has been proven to be an essential in my handbag. Their lip tint/gloss has proven to be the most non sticky formula of a gloss yet to date and whilst I was not overly keen on the liquid bronzer (a tad too sticky for my liking), the highlighter, a pearlescent subtle cream formula has been making an beeline for my cheekbones giving a subtle, natural glow. I like to apply under my foundation for a dewy natural look. My favourite of the bunch though has to be the eyeshadow trio in Amethyst,  a mix of aubergine and mauve, its the perfect collection of colours for a smoky eye with a pop of colour. Pigmented, long lasting with not a crease in sight on my oily lids - these get a big thumbs up from me.

Whilst I can't speak as to whether these really do benefit the skin for ladies that actively seek cosmetics free from parabens, fillers and nasties then I certainly recommend that you give these a try. Could I be a mineral makeup convert?

Glo Minerals are available now on the UK website -

*PR Samples